Melanie Lenz was named senior vice president of strategy and development in December 2014. Lenz joined the Rays in November 2006 and was responsible for managing the design and construction of their spring training facility in Charlotte County. In 2014, Charlotte Sports Park was voted the favorite spring training destination by USA Today readers. Recently at Tropicana Field, Lenz oversaw the creation of the 360-degree pedestrian circulation around the lower seating bowl and a re-imagined batter’s eye gathering point called The Porch, building on the $20+ million the Rays have invested in Tropicana Field since 2006. Additionally, she currently oversees key strategic initiatives including the Rays brand extension within the television market, management of essential business relationships, business analytics activities and long-term facilities planning. Lenz previously worked for New York City Economic Development Corporation, where she directed many real estate transactions within the five boroughs, resulting in over 15 million square feet of new development and several billion dollars in investment.